In build
Podcast
One operator, one decision they actually made, and what it cost. Not a vendor interview, not a trends conversation, and not an hour of two people agreeing.
Not publishing yet
The format is a single decision examined properly: what the options were, what the numbers said, what they chose, and what happened next. Guests are people who currently run this work inside organisations, which rules out most of the people who are available to come on podcasts.
Before it ships
- Guests currently operate. No vendors, no analysts, no consultants, on the same basis as the room.
- One decision per episode, with the numbers, or the episode does not run.
- No sponsor reads. If it cannot be funded without a vendor, it stays unmade.
- Transcripts published alongside audio, because most of the audience will want to read it and search it.
In the meantime